Cowboys played an important role during the era of U.S. westward expansion. Though they originated in Mexico, American cowboys created a style and reputation all their own.

Texas Longhorn beef is the ideal beef choice for the health-conscious consumer. It is consistently superior to the Angus competitor in the fact it is genetically leaner. Longhorns marble excellent with a thin amount of waste back fat, which means the butcher does not typically have to trim as much fat from around the outside of the cut.